Betting is gaining popularity in Africa The Mail & Guardian

BUSINESS NEWS — South Africa’s passion for sports extends beyond cheering on the sidelines. The country boasts a thriving sports betting industry, allowing fans to add a layer of excitement (and potentially some winnings) to their favourite games. The most appealing aspect of this live game comes from its fast-paced nature. Hence, when accessing the live version of this game in online casinos, African players have the chance to recreate an authentic dealer gambling experience right from the comfort of their homes. Noticing a prospect of economic growth, the government of Tanzania swiftly decided to regulate the online gambling industry through the Internet Gaming Regulations Act promulgated in 2012. The online gambling industry has been regulated in Kenya ever since the Gaming Bill was adopted in 2019.

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The industry has grown impressively with the number of regular users rising (2). The iGaming and betting industry is growing at an unprecedented rate worldwide, and Africa is no exception. With an increasing number of players embracing digital technology and mobile devices, online gambling and betting is expected to be the future of the gaming industry in Africa. In this blog post, we’ll explore the future of iGaming and betting in Africa, highlighting the opportunities and challenges that lie ahead. Usually providing a range of bonuses and promotions, betting sites in South Africa draw in new players and keep devoted users.

Future prospects

We offer a Self Check Quiz that will allow you to determine whether you have a gambling problem. Many African countries still have low levels of financial inclusion, with a significant proportion of the population lacking access to traditional banking services. This presents a challenge for iGaming and betting operators who rely on traditional payment methods. The lack of clear and consistent regulatory frameworks for iGaming and betting in many African countries presents a significant challenge for the industry.

Tips and tricks for successful sports betting in South Africa

A respectable betting website must have a fresh license from a credible body such as provincial gaming boards or the National gaming Board (NGB). This guarantees that the site runs under tight policies, therefore offering bettors a safe and secure environment. In South Africa, the legal gambling age is eighteen, hence all licensed operators have to confirm the age of their clients in order to stop young gaming.

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Currently, South Africa is by far the most developed online betting market on the continent, with several financial experts expecting its gross revenue to surpass $2.3-billion by the end of 2022. While mobile penetration is high, internet access is still limited in many parts of Africa. This can be a barrier to entry for iGaming and betting operators who rely on the internet to deliver their services. Many African countries are currently revising their regulatory frameworks for iGaming and betting, with the aim of creating a more conducive environment for the industry. This presents an opportunity for iGaming and betting operators to enter new markets and expand their operations in the region. Gamification, or the incorporation of game-like elements, such as competition, points, rewards, and interactive features, into non-game contexts, can help reverse that.

• BetGames are live lucky draw games that combine traditional fixed odds betting with lottery and live dealers.
• In addition you can play Live Dealer games by award-winning game supplier Evolution Gaming on most online betting sites.
• Betting GGR rose by 14.3% in 2016, raising its share of total GGR to 19% from 17% in 2015.
• Mobile penetration in Africa is among the highest in the world, and mobile devices are the primary means of accessing the internet.
• Africa is considered a technology-limited continent, which means it is cut off from the rest of the online world.
• By understanding the legalities, exploring the various betting options and approaching sports betting responsibly, South Africans can enjoy the thrill of adding a competitive edge to their love for sports.

This sport has grown by 75% since 2022 and is popular amongst people who are willing and able to risk larger amounts per bet, around R700 per bet. A hugely popular sport in the country, cricket continues to hold its own at every level. South African bookmakers regularly offer no deposit free bets to new customers and existing ones too. You can grab a free bet by keeping tabs on the promotions section of Bets.co.za.

South Africa

The main goal of the game is to create a hand nearer to 21 than the dealer’s hand. Until 2004, all gambling activities were strictly banned on Nigerian territory. The future of the online casino industry is still unclear, but it will certainly be conditioned by future legal decisions that can either tempt or discourage investors to take a chance on the Kenyan market. Hence, the evolution of the online gambling market has been indefintely stalled for the moment, with only a few companies willing to still take a chance on the Kenyan market. It started off as entertainment, for months it was fun until I slowly started sinking in debt’s.

• Whether it’s table tennis, darts, mixed martial arts, or the rise of celebrity boxing bouts, all have attracted growing interest from punters.
• More and more sites followed and now you can enjoy slots also on PalaceBet, YesPlay as well as brand-new LulaBet.
• These regulations distinguish between online gambling and online betting.
• One morning I sat at a machine with the hope of winning but instead lost R5 000 in 2 hours.
• Betting on the go, whenever and wherever we are, is getting increasingly popular.
• It’s critical, therefore, that operators in the sector keep up with these trends and advancements.

The Future of iGaming and Betting in Africa: Opportunities & Challenges

Nevertheless, there are a few references that give us a satisfying backstory. Marshalls World of Sport https://betika.win/ is a National Group, suggesting people’s betting on Horse Racing, local or international sport and Lucky Numbers. Relates to various typesof gambling conducted online including poker, slot games, bingo and others. These gamesare influenced more so by probabilities with significantly less ability to analyse the game.

Fraudsters can control multiple players in order to defraud unsuspecting legitimate users. While the COVID 19 Pandemic continues to cause devastating effects and severe social disruptions worldwide, one industry has seen a significant increase in growth. Just because everyone is betting on a certain team doesn’t mean they’re going to win.

In the US, the industry has seen a major boost as the market has become more liberalised. Betting on sport is now legal in 38 states, with Missouri set to become the 39th state in 2025, as well as the District of Columbia. While having a big focus on the sports part of the market, MultiChoice has offerings beyond this. This has further been aided by the greater prominence of casino products in recent times, especially slot games. Between the pools and beaches, many people are attracted to the sport of swimming. With its origin in the 1900s, South Africa boasts a host of athletes who have achieved Olympic success for swimming – most notably Chad le Clos.

Responsible Gambling Training Request

• Currently, the gambling market in Kenya continues to be dominated by sports betting, with an estimated number of over 7-million citizens actively placing bets on online gambling services.
• I experience peace-of-mind knowing that the NRGP commits itself to making available these critical resources precisely because they avail themselves to an investment into my well-being.
• This is inferred in that the average customer profile of sports betting is young people especially men who are also the most active on digital credit platforms (11).
• The company is accredited by international testing agency eCOGRA and supports the Responsible Gambling Trust, reflecting its dedication to ethical operations.
• After all, those positive and negative aspects about gambling (referred to above) must be marshalled quite closely.
• Sub Saharan Africa lead in the number of mobile money deployments at 132 compared to global of 252.

By focusing on these areas, Betway has not only captured a significant market share but also set a benchmark for excellence in the competitive world of online betting. In a bold move to expand its influence and footprint in Africa, Afrirent Holdings, a renowned investment company led by Senzo Tsabedze, is venturing into the vibrant gaming, lottery, and betting market of West Africa. With a history of success and a strong presence in South Africa, Afrirent Holdings is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the West African region. Right up until 1996, any punters wanting to gamble on horse racing had to do it at the track. After 1996, it became possible for players to gamble online and horse betting is becoming increasingly popular in South Africa.

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Gambling outlook 2017-2021

The programme has given me   insight and clear understanding of my gambling addiction. It has provided essential professional guidance , counselling and rehabilitation opportunity  for which I am most grateful. My thanks to the SARGF and all staff for this very vital  service they provide. Gross lottery ticket sales increased in 2016 and contributions to the NLDTF from ticket sales rose by 27.9% in 2016 to R1.37 billion.

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Our reviews will also support you to decide where and on what you want to bet. Unlike investing, gambling is based purely on luck, yet many believe they can develop a winning approach. The truth is that the house edge ensures that bookmakers maintain a profit over time. For instance, when odds are at -110 on both sides of a bet, a bettor must risk R110 to win R100, meaning even skilled bettors face a statistical disadvantage in the long run. To diversify and enrich its platform, Betway has engaged in strategic collaborations with leading gaming content providers. In August 2024, Betway partnered with Play’n GO, introducing popular gaming titles such as “Book of Dead” and “Rise of Olympus” to the South African market.

Legal Framework

The main reason behind this game’s outstanding popularity lies in the small house edge value it has, which is actually the lowest one of all the available card games in online casinos. At its core, Baccarat is a game of guessing, where players place bets on which hand out of the two being dealt shall win. The winner is decided according to the highest number out of the two cards.

GAMBLING EQUIPMENT SEIZED

In 1965, the Gambling Act prohibited diverse types of sports betting except for horse racing. Horse racing was considered more like a sporting activity than a betting one. The country has come through a couple of steps in betting legalization in the country. As a regulatory authority, we play a pivotal role in fostering responsible gambling practices, protecting vulnerable individuals, and promoting a fair and transparent gaming environment. In Mark Tipping’s experience, most online betting frauds can only be realised once payment is made to the fraudster.

Looking ahead, the evolution of sports betting in South Africa is anticipated to continue, driven by technological innovation, regulatory reforms and shifting consumer preferences. The integration of emerging technologies, such as artificial intelligence and virtual reality within the Betway app and others holds the potential to further enhance the betting experience and expand market opportunities. However, stakeholders must navigate regulatory complexities and uphold ethical standards to facilitate sustainable growth within the industry. The evolution of sports betting in South Africa has broader social and cultural implications, reflecting changing attitudes towards gambling.

Popular sports poised for growth

Recognizing the burgeoning potential of the South African betting industry, Betway strategically tailored its offerings to resonate with local preferences. This approach involved a deep understanding of the nation’s rich sporting culture, particularly its passion for football, cricket, and rugby. By aligning its services with the interests of South African bettors, Betway established a strong foothold in the market. Senzo Tsabedze’s vision and leadership are guiding Afrirent Holdings towards a future of success, innovation, and positive impact in the West African market. With more people betting online, security is a major issue for bettors from South Africa.

Once they are addicted then all rational thought goes and it’s a case of good money chasing after bad (12). Digital credit makes this activity possible or significantly reduces the friction in the process. We can also note that a poor saving culture is among some of the attributes leading to indulgence in sport betting (14). We recommend that more study on sports betting and digital credit to be done so that more evidence of this thesis is uncovered.

Furthermore, integration with digital payment systems has facilitated secure and convenient transactions for bettors. The convenience of placing bets from a smartphone or computer has transformed the betting landscape, making it more accessible than ever. Top sports betting sites in South Africa offer a range of options, from live betting to virtual games, catering to a wide array of preferences. Initially, it was restricted primarily to horse racing, which has been a popular pastime since the 18th century. Over the years, the scope of betting expanded to include other sports like soccer, rugby, and cricket, which are immensely popular in South Africa.

In the past, you would have had to go to a physical bookmaker in order to place a bet. The full research paper by Robinson Mbae and Edmond Machengete explores the relationship of sports betting with digital credit, looking at how these have prevailed, the common consumer and amounts bet and borrowed. It also explores the role of regulation and education, and why its impact on financial inclusion and exclusion. You can also watch a recording of the webinar held to discuss this paper. This act established various provincial gambling boards responsible for licensing and regulating betting operators. The rise of the online gambling industry is closely tied to this wave of constant developments, which translated through a decrease in the overall price for internet connectivity in several African countries.

By simply clicking a few buttons most people with a mobile money account are able to request for a micro loan which is credited to their mobile money accounts from the various service providers. Providers of mobile money credit in both countries are many with the likes of MShwari, KCB MPesa, Equity Eazzy, Tala, MCoop Cash and Branch being among the popular ones. Within a few seconds the borrowers are credited the money after accepting the terms and conditions of the loan. In Kenya 54% of active mobile money users have an outstanding mobile money loan while the figure is 60% in Tanzania.

Betting is gaining popularity in Africa

In the realm of cricket, Betway became the title sponsor of the SA20 cricket competition in January 2023. This strategic partnership aims to elevate cricket as South Africa’s premier sport and entertainment brand, reflecting Betway’s commitment to fostering the growth of cricket in the country. Additionally, Betway serves as the Official Betting Partner of the Springboks, South Africa’s national rugby team.

Many of the same technologies that have helped spread awareness around sports betting have also made it more accessible and convenient to participate in. Online sports betting has advanced considerably in the last three decades since it first began to gain traction. There has been rapid growth of women punters regularly betting in recent years, growing from 20% of new acquisitions in 2021 to 40% in 2023. Football is by far the most popular sport to bet on for South Africans, although there has been little growth in popularity in recent years. The sport has shown to bring unity in a diverse country, draw out deep emotion for the supporters and players and the national side has won the Webb Ellis Cup a record four times! The game was played in South Africa as early as 1860 and has since been woven into the countries fabric.

In Tanzania, online gambling has experienced rapid growth during the past couple of years, thanks to the mobile infrastructure continuously expanding. Something that was once the preserve of physical bookies moved first into the web and onto apps. With that shift has come a whole slew of innovations that have completely changed the online betting sector; and that growth is rapidly accelerating. Betting consists of fixed-odds bookmaking on sporting events, pari-mutuel wagering on horse racing and taking bets on the outcome of lotteries.

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Betway’s story is a testament to the impact of thoughtful strategy and unwavering dedication in achieving business excellence. They are a quality business with a demonstrable track record of success, and we believe they will add immense value to our business and long-term value creation. It goes without saying, perhaps, that there are very strict controls concerning gambling activities. After all, those positive and negative aspects about gambling (referred to above) must be marshalled quite closely.